What is digital marketing?
- Digital Marketing or also named as data-driven marketing is a modern marketing technique of promoting products and services mainly on internet, also includes all electronic devices i.e. Desktops, Laptops, Mobiles, Tablets.
- With the help of Digital Marketing we can focus on all internet mediums.
- Techniques for Digital Marketing
- Search Engine Optimization (SEO):
Search Engine Optimization is the process of improving the visibility or ranking of a website or web page in search engines like Google, Bing, Yahoo. The higher the rank of the web page or website more often a site appears in the search result, more users will visit the site in search of their query or information.
- Search Engine Marketing (SEM):
Search Engine Marketing helps in gaining traffic and visibility from search engines by both efforts paid and unpaid.
It targets those audience or users, who use search engines to visit websites or for seeking any sort of information.
- Website Marketing:
Website marketing is the process of gaining traffic from different websites, through paid and unpaid efforts both.
It targets audiences of a website, who is providing platform to other website to promote their products and services.
- Social Media Marketing:
Social Media Marketing refers to the process of using social media platforms to turn traffic towards our website for promoting our product or services.
It targets those persons who are on social media platform like Facebook, Instagram, YouTube, or any other social media platform
- Mobile Marketing:
Mobile Marketing is a multi-platform marketing strategy aimed to reach specific or unspecific audience on their smartphones, tablets, via social media, applications, emails, websites, SMS, MMS.
Suppose you are playing any game in your mobile or using any other application then suddenly a Message / Advertisement pop-up, this technique is called mobile marketing, and widely aimed to deliver information about any product, services or anything.
- Email Marketing:
Email Marketing is a technique of sending commercial message to a person or group of people, using email.
Its main aim to send advertisements which consist of any business request, promotional message, sales, product information, and all these messages are meant to generate leads for their business, brand awareness, social cause, or services they are provided.
These emails can be sent to their existing customers as well for new purchase lead.